Honest insights are rarely in what people tell you but rather in what they can’t help but show.
Honest insights are rarely in what people tell you but rather in what they can’t help but show.
Built by marketers for marketers
to democratize insights so founding teams can save time, money, and guesswork.
Built by marketers for marketers
to democratize insights so founding teams can save time, money, and guesswork.
What we heard from founders & founding marketers
What we heard from founders & founding marketers
hover to see how Hot Takes solves it
tap to see how Hot Takes solves it
"I'm making big decisions with limited research."
Hot Takes structures your questions into sharp, testable studies so you can stop guessing.
"I'm making big decisions with limited research."
Hot Takes structures your questions into sharp, testable studies so you can stop guessing.
"My feedback loop is way too small."
Hot Takes pulls you out of the bubble with unbiased consumers, as broad or niche as you need.
"My feedback loop is way too small."
Hot Takes pulls you out of the bubble with unbiased consumers, as broad or niche as you need.
"Traditional research just doesn't fit how I work."
Hot Takes gives you fast, affordable, startup-speed insights with zero complexity.
"Traditional research just doesn't fit how I work."
Hot Takes gives you fast, affordable, startup-speed insights with zero complexity.
"I'm making big decisions with limited research."
Hot Takes structures your questions into sharp, testable studies so you can stop guessing.
"I'm making big decisions with limited research."
Hot Takes structures your questions into sharp, testable studies so you can stop guessing.
"My feedback loop is way too small."
Hot Takes pulls you out of the bubble with unbiased consumers, as broad or niche as you need.
"My feedback loop is way too small."
Hot Takes pulls you out of the bubble with unbiased consumers, as broad or niche as you need.
"Traditional research just doesn't fit how I work."
Hot Takes gives you fast, affordable, startup-speed insights with zero complexity.
"Traditional research just doesn't fit how I work."
Hot Takes gives you fast, affordable, startup-speed insights with zero complexity.
"Surveys don't get me honest answers."
Hot Takes uses gamified formats that drop defenses and surface the truth.
"Surveys don't get me honest answers."
Hot Takes uses gamified formats that drop defenses and surface the truth.
"I'm hearing from the wrong people."
Hot Takes uses non-leading screener questions and profiling to make sure every answer comes from the right consumer.
"I'm hearing from the wrong people."
Hot Takes uses non-leading screener questions and profiling to make sure every answer comes from the right consumer.
"I have data but I don't know what to do with it."
Hot Takes helps you shape hypotheses, decode insights, and turn findings into real decisions that move the brand forward.
"I have data but I don't know what to do with it."
Hot Takes helps you shape hypotheses, decode insights, and turn findings into real decisions that move the brand forward.
"Surveys don't get me honest answers."
Hot Takes uses gamified formats that drop defenses and surface the truth.
"Surveys don't get me honest answers."
Hot Takes uses gamified formats that drop defenses and surface the truth.
"I'm hearing from the wrong people."
Hot Takes uses non-leading screener questions and profiling to make sure every answer comes from the right consumer.
"I'm hearing from the wrong people."
Hot Takes uses non-leading screener questions and profiling to make sure every answer comes from the right consumer.
"I have data but I don't know what to do with it."
Hot Takes helps you shape hypotheses, decode insights, and turn findings into real decisions that move the brand forward.
"I have data but I don't know what to do with it."
Hot Takes helps you shape hypotheses, decode insights, and turn findings into real decisions that move the brand forward.
How we
How we
work
work
1. Transform the business question into research question problem
1. Transform the business question into research question problem
1. Transform the business question into research question problem
2. Co-create research plan
2. Co-create research plan
2. Co-create research plan
3. Turn it into a gamified challenge
3. Turn it into a gamified challenge
3. Turn it into a gamified challenge
4. Run the research end to end
4. Run the research end to end
4. Run the research end to end
5. Deliver insight that moves you forward
5. Deliver insight that moves you forward
5. Deliver insight that moves you forward
6. Help you apply the insights
6. Help you apply the insights
6. Help you apply the insights
Hear from
Hear from
other brands
other brands
"I worked with Hot Takes when we were trying to understand a new brand extension for the Indian market. What I appreciated most was how simple they kept everything. They listened properly, understood what we were trying to figure out, and turned it into a research challenge people actually responded to.
The results gave us a clear picture of the idea itself, how people were seeing it, and who our real consumer could be. It helped us stop guessing and make decisions with more confidence.
It was a straightforward, no-drama experience - something I value."
Ravindranath, CEO, Toram Creators
"I worked with Hot Takes when we were trying to understand a new brand extension for the Indian market. What I appreciated most was how simple they kept everything. They listened properly, understood what we were trying to figure out, and turned it into a research challenge people actually responded to.
The results gave us a clear picture of the idea itself, how people were seeing it, and who our real consumer could be. It helped us stop guessing and make decisions with more confidence.
It was a straightforward, no-drama experience - something I value."
Ravindranath, CEO, Toram Creators
"For the longest time, consumer research felt like this intimidating, expensive black box. Something only big companies with big budgets, big teams and endless time could afford to do. Then I met Aastha, Vishrutha, and Hot Takes.
Working with them has been an absolute breeze. I love how involved and collaborative the task definition is and how fun the actual survey itself is. I’m on my second project with them with a third most definitely lined up.
If you want a sharp second opinion on a strong gut call, or you want to unlock deeper, more relevant insights from potential or actual consumers, I’d strongly recommend giving Hot Takes a shot.
They are fast, economical, smart and they somehow make the whole process enjoyable.
Stay spicy. Ha!"
Vivek, Founder, Halocare
"For the longest time, consumer research felt like this intimidating, expensive black box. Something only big companies with big budgets, big teams and endless time could afford to do. Then I met Aastha, Vishrutha, and Hot Takes.
Working with them has been an absolute breeze. I love how involved and collaborative the task definition is and how fun the actual survey itself is. I’m on my second project with them with a third most definitely lined up.
If you want a sharp second opinion on a strong gut call, or you want to unlock deeper, more relevant insights from potential or actual consumers, I’d strongly recommend giving Hot Takes a shot.
They are fast, economical, smart and they somehow make the whole process enjoyable.
Stay spicy. Ha!"
Vivek, Founder, Halocare
We've got answers
Where are you sourcing your respondents?
What kind of questions can I test?
How is this different from a normal survey tool?
We've got answers
Where are you sourcing your respondents?
What kind of questions can I test?
How is this different from a normal survey tool?
We've got answers
Where are you sourcing your respondents?
What kind of questions can I test?
How is this different from a normal survey tool?
Got questions your brand deserves real answers to?
Let's test them. Build them. Prove them.
Let's test them.
Build them.
Prove them.
Ready to turn assumptions into
insights and insights into growth?
