Every answer you need is already with your consumers.

Let's go get them.

Gamified studies. Real audiences.
Decision-ready answers in 48 hours.
Market research built for Indian B2C teams.

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  • Market Validation

  • Concept Testing

  • Positioning Validation

  • Persona Development

  • Job to be Done Studies

  • Audience Segmentation Studies

  • Consumer Motivation Analysis

  • Product Market Fit

  • Habit & Usage Studies

  • Pricing Sensitivity Studies

  • Whitespace Identification

  • Ad Testing

  • Message Testing

  • Packaging Design Testing

Trusted by your peers at

Trusted by your peers at

Fast enough for founders. Rigorous enough to trust. Honest enough to act on.

Fast enough for founders. Rigorous enough to trust. Honest enough to act on.

Reach

1M+ India panel

 Not a generic database. Every consumer is targeted by category behavior, demographics, psychographics, and purchase habits. So every response comes from someone who actually matters to your brand.

Truth

28% higher completion rates than traditional studies

People play, not fill forms. The gamified format gets to what consumers actually think, not what they think you want to hear. That difference is what makes the data worth acting on.

Speed

48-hour turnaround

From business question to decision-ready insight in 48 hours. No procurement process. No 6-week agency timeline. Just answers, on the timeline of your actual decisions.

Reach
1M+ India panel
 Not a generic database. Every consumer is targeted by category behavior, demographics, psychographics, and purchase habits. So every response comes from someone who actually matters to your brand.
Truth
28% higher completion rates than traditional studies
Speed
48-hour turnaround

Assumptions are expensive.

Assumptions are expensive.

Let's get cracking

How it works

How it works

Chilli, your AI research guide.

Bring your business problem in plain language. Chilli translates it into the right hypothesis, the right questions, and the right game format. No brief required. No research expertise needed.

Not a specific budget right now, and I want this study to focus on positioning and pricing strategy.

Understood. No fixed budget yet, so I’ll recommend sample sizes that give you statistically useful data without overspending.

The games

Real behavior, not performed answers. Every study is matched to a curated set of game formats designed to drop defenses and surface what consumers actually think. People play. The truth comes out.

The intelligence

Not just data. A decision. The Intelligence delivers raw findings, summary statistics, and a detailed insights report that directly answers your research question. Not "15% of women prefer your product." But who to target, where, and why.

Tell us your question. Our AI research guide handles the research design. Live in under 10 minutes.

Tell us your question. Our AI research guide handles the research design. Live in under 10 minutes.

Book a demo

I'll just ask my customers or my network."

You'll hear from your biggest fans and your worst critics. The honest majority stays silent. And nobody tells a founder their baby is ugly. Not to their face, anyway.

"Secondary data will give me what I need."

Secondary data tells you what already happened. It cannot tell you what your consumer will do next. And if the need has never been named yet, there is no data to find.

"I know my market. I trust my gut."

Instinct is valuable. It is also an assumption. And assumptions are expensive when a launch is on the line.

If you think you don't need research

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Smart data

If you think you don't need research

Our smart data connectors automatically sync information from over 200 apps, databases, and services, so you always have the most up-to-date insights when you need them.

Start 14-day trial

I'll just ask my customers or my network."

You'll hear from your biggest fans and your worst critics. The honest majority stays silent. And nobody tells a founder their baby is ugly. Not to their face, anyway.

"Secondary data will give me what I need."

Secondary data tells you what already happened. It cannot tell you what your consumer will do next. And if the need has never been named yet, there is no data to find.

"I know my market. I trust my gut."

Instinct is valuable. It is also an assumption. And assumptions are expensive when a launch is on the line.

If you think you don't need research

Testimonials

What our clients
have to say

What our clients
have to say

Ravindranath

CEO, Toram Creators

Hot Takes turned a fuzzy brand question into a crisp research challenge and came back with answers that actually changed how we thought about the launch. Simple, sharp, no drama.

Ravindranath

CEO, Toram Creators

Hot Takes turned a fuzzy brand question into a crisp research challenge and came back with answers that actually changed how we thought about the launch. Simple, sharp, no drama.

Vivek

Founder, Halocare

I'm on my second project with them and a third is lined up. If you want a sharp second opinion on a gut call, Hot Takes is the fastest way to get one.

Vivek

Founder, Halocare

I'm on my second project with them and a third is lined up. If you want a sharp second opinion on a gut call, Hot Takes is the fastest way to get one.

Vaidehi

Founder, Forme

Working with Vishrutha and Aastha was one of the most clarifying exercises we've done as founders. They helped us refine the actual research question we were trying to answer, not just the one we thought we were asking. If you're a founder trying to separate signal from noise, I can't recommend the Hot Takes team enough.

Vaidehi

Founder, Forme

Working with Vishrutha and Aastha was one of the most clarifying exercises we've done as founders. They helped us refine the actual research question we were trying to answer, not just the one we thought we were asking. If you're a founder trying to separate signal from noise, I can't recommend the Hot Takes team enough.

FAQ

We've got answers

We've got answers

(01)

How does the gamification work?

(02)

How is pricing decided?

(03)

How is sample size decided?

(04)

How do you source and target respondents?

(05)

What if I already have my own audience?

(06)

Is this the same as using a generic AI tool like ChatGPT?

Stop guessing. Start knowing.

Fool-proof your GTM decisions and protect your runway, one study at a time.

Let's get cracking

Stop guessing. Start knowing.

Fool-proof your GTM decisions and protect your runway, one study at a time.

Let's get cracking

Stop guessing. Start knowing.

Fool-proof your GTM decisions and protect your runway, one study at a time.

Let's get cracking